A user experience overhaul for one of the business community's most important organisations


IoD Guernsey

IoD Guernsey website homepage screenshot on desktop device
Screen Gloss
IoD Guernsey website homepage screenshot on mobile device
Screen Gloss


The IoD (Institute of Directors) is an important national organisation that represents directors and business leaders throughout the country. Indulge was commissioned by the IoD to deliver a new website for the Guernsey branch of the organisation.

The brief was clear; the website must provide an intuitive and engaging user experience, enabling the organisation to serve existing members and attract new members.

IoD Guernsey website news section
IoD Guernsey website committee members section

Our process

UX research enabled our team to deliver an entirely new content strategy. Key features of the strategy include a two-tiered navigation structure, segmenting user journeys through ‘informational’ and ‘live’ content (such as news and events).

The website is delivered using Drupal in combination with Helix, our in-house Drupal framework which dramatically increases admin ease-of-use and template flexibility. A 79-point quality assurance process guaranteed the site was ready for launch. One-to-one mapping of over 100 legacy URLs ensured that the site retained its presence in search.

IoD Guernsey website training & development section
IoD Guernsey website machinery of government page


The results

A well-organised, easy-to-manage and professional website providing a valuable service to members and future members alike.

  • +82%

    Average increase in website sessions year on year

  • +63%

    increase in organic traffic within first year of launch


Visit the IoD Guernsey website

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