APEXX Global
Making sure a global payments platform could actually be found.
A pre-launch SEO rescue, and the start of something longer.
APEXX Global was about to launch a new website. It looked the part. But without SEO groundwork, it risked being invisible to the people who mattered. We audited the site before launch, fixed what needed fixing, set up proper tracking, and stayed on as their digital partner to evolve the site.
SEO foundations in place before a single page went live
Real-time performance visibility for marketing and leadership
From launch partner to long-term digital partner
We're delighted to welcome Indulge as our digital partner. Having worked with the team on the SEO element of our website launch, we're looking forward to seeing our digital presence evolve.
Rodney Bain
Co-Founder & Chief Strategy Officer
The Challenge
APEXX Global is a payments solutions provider operating at scale. When they came to us, they were in the final stages of building a new website. The design was strong. The content was ready. But there was no SEO strategy behind it.
That meant launching blind. No visibility on whether the site would reach the right people. No tracking to measure what was working. No plan for what came next.
In fintech, your website is your shopfront. If your target audience can't find you through search, you're handing that traffic to a competitor.
Our Approach
We started with a full SEO audit of the new site before it went live. The goal was simple: find the weaknesses before they became problems. Every recommendation we identified was documented and resolved before launch day.
Alongside the audit, we configured Google Analytics and Tag Manager from scratch. Not just pageviews. We set up detailed event tracking to monitor every valuable action on the site, so APEXX could see exactly how visitors were engaging.
We then built a custom reporting dashboard in Looker Studio. This gave the marketing and leadership teams real-time access to performance data without needing to dig through analytics platforms themselves.
Once the site launched successfully, we moved into an ongoing support role. That's included helping launch new APEXX products and optimising key website journeys as the business has grown. We are now deep into the migration of the website to a new, future-ready platform.
The Outcome
The website launched with its SEO foundations already in place. No scrambling after the fact. No lost ground in search.
The leadership team now has a clear, real-time view of how the site is performing, what's driving engagement, and where to focus next.
The relationship has continued well beyond that initial launch. We now provide ongoing digital support, covering everything from new product pages to journey optimisation.
