Eric Sturdza Investments
Making an investment firm's content work three times harder.
The brief wasn't to produce more. It was to make what existed matter.
Eric Sturdza Investments produces a high volume of content: fund commentaries, market analysis, and event promotions, across three languages. The content existed. The problem was getting it in front of the right people.
+298% increase in impressions per post
+62% increase in interactions per post
+33% increase in profile followers
There's a quiet assumption in marketing that the answer is always more content. Sometimes the answer is a sharper editorial process and better distribution.Mayna Jackson-Gill
The Challenge
Eric Sturdza Investments is part of the prestigious Swiss private banking group, the Eric Sturdza Group, with $1.6bn of assets under management (Feb 26). The firm produces a lot of content. Monthly fund commentaries. Event promotions. Industry analysis from its fund managers. All published across English, French, and German.
The volume wasn't the problem. The visibility was. When Indulge was appointed in early 2022 to support the launch of the firm's new website, the brief was clear: take this content and make it reach the people it was written for. Clients. Prospects. The broader investment community.
Without a coherent digital strategy, all that content was being produced, but not working as hard as it should.
Our Approach
We took on the role of Managing Editor. That meant editing every piece of content to house style, producing extracts, identifying key quotations, and briefing the design team on supporting assets.
All content was published to the Eric Sturdza Investments website across its three language versions. Alongside this, we fully managed the brand's social media scheduling, with the remit to reach as wide an audience as possible.
The strategy was built around making every piece of content work harder. Not producing more, but getting more from what already existed. We tracked three key metrics throughout: content impressions, interactions, and channel followers.
The Outcome
The numbers speak for themselves.
+298% increase in impressions per post. The same content, reaching a vastly larger audience.
+62% increase in interactions per post. More people are engaging, not just scrolling past.
+33% increase in profile followers. A growing audience that keeps coming back.
This wasn't about creating more content. It was about making the content the firm was already producing, actually land.
