RAW Capital Partners
Building a digital platform for a £200m AUM investment and mortgage firm.
A firm that had outgrown its website. We built one that could keep up.
RAW Capital Partners provides two distinct services to two distinct audiences: investments and mortgages. Their old website couldn't communicate that clearly, and it was a pain to manage. We rebuilt it on Drupal 9, organised the content strategy, and gave them a platform that could keep up with their growth.
£200m AUM
Two distinct audiences, one platform
Analytics rebuilt from the ground up
The team at Indulge produced an excellent result against our brief through a detailed engagement process, structured plan and rigorous project management. They were a delight to work with.
Tim Parkes
Managing Director,
The Challenge
RAW Capital Partners had three problems.
First, the firm runs two distinct services for two different audiences: an investment fund and a mortgage lending operation. Investors and borrowers need different things, and the website needed to speak to both without creating confusion. Within those groups, there were further sub-segments: institutional and private investors, plus borrowers from multiple jurisdictions.
Second, the existing website was difficult to manage. The team was wasting time fighting the CMS instead of growing the business.
Third, RAW had hit £100m invested in its mortgage fund and wanted to accelerate. The digital presence needed to support that ambition, not hold it back.
Our Approach
We explored two options with RAW: refreshing the existing site, or rebuilding from scratch. Given the need for a platform that was genuinely efficient to manage, the decision was clear. We rebuilt on Drupal 9 using Indulge's Helix platform.
The content strategy was where the real thinking happened. We needed to segment the two products clearly while keeping everything under the RAW Capital Partners umbrella. No duplicated information. The correct content served to the right audience at the point of search.
That content architecture directly shaped the search strategy. When information is structured properly, SEO follows naturally. You're not retrofitting keywords onto a messy site; you're building findability into the foundation.
The fund performance pages gave us a chance to combine technical depth with strong UX, presenting complex financial data in an accessible and usable format.
We also rebuilt RAW's analytics implementation from the ground up, including detailed event tracking so the firm could monitor every valuable action on the site and understand what their marketing was actually delivering.
The Outcome
The website stopped being a problem and started being a tool. RAW is now a firm with over £200m AUM (April 26).
RAW's team can now manage content without wasting hours fighting the CMS. Two distinct audiences are served clearly under one brand. Analytics are properly configured to measure what matters.
