A digital agency built on thinking, for the global financial services industry.

Design is about solving challenges, not just looking good.

Good design is, at its core, about understanding and solving a challenge. In financial services, that means designing for trust, clarity, and confidence, not just aesthetics.

Design thinking in Financial Services

Financial services firms operate in a space between regulatory pressure and a need to stand out. The firms that get this right use design as the bridge; they don’t just aim to look different, they set out to communicate with clarity and confidence.

Design at Indulge is problem-solving. It’s taking your challenge, understanding the mechanics, and preparing the answer we can test and prove. This happens before the aesthetics are even considered.

Our approach shapes how we develop brand identities that balance regulatory scrutiny and how we translate complex workflows into elegant user interfaces.

Brand identity

We build brands that work just as well in a pitch deck as they do on a regulator’s screen.

Design systems

Most financial services brands break the moment a second team starts producing assets. Design systems stop that from happening.

UX and UI

There’s no excuse for a complex interface. We design around how people actually behave, not how we wish they would.

Brand asset design

Reports, social, collateral, the stuff that gets produced at speed and gets sloppy. We make sure that doesn’t happen.

Our design experts

If you’re looking for a partner that has a design process and not just a design team, let’s talk.

Articles from our design experts

Editorial collections in design

Improving UX in financial services

Our initiatives in building better financial services through UX principles. From automated Consumer Duty testing to building an industry user-testing panel.

UX Building UXDuty: how far can one designer go? UX UXDuty: Moving Beyond "Tick-Box" Compliance to Evidenced Consumer Outcomes UX Creating a User Research Panel for the Finance Sector

The future of UX & design

Our take on the direction of travel in the UX and design industry.

UX Progressive Disclosure is The Design Pattern for AI-Generated Interfaces UX How AI Opens the Door for More User Testing UX No More Website or App Design? UX I'm going to replace my design team with AI, unless you tell me otherwise...