Ridgefield Consulting
300% more visitors for an accountancy firm seeking growth.
An offline reputation that took years to build. An online presence to match it, in twelve months.
Ridgefield Consulting was well-known in Oxfordshire. Online, they were less visible. We built an SEO and content strategy that delivered.
+300% increase in website visitors
250,000 monthly search impressions
+200% increase in search term visibility
Working with Indulge has been a hugely positive experience. From the first meeting, it was clear they understood our business goals and had the right approach to helping us get there.
Simon Thomas
Managing Director
The Challenge
Ridgefield Consulting is a leading firm of chartered accountants and advisors based in Oxfordshire. They're well-respected locally with an established client base. They'd recently refreshed their brand and launched a new website.
But their online presence didn't match their offline reputation. In organic search, they were lacking visibility. The market they operate in is extremely competitive, both locally and nationally. Two target groups needed reaching: leaders of growing startup businesses and firms looking for innovation support.
The challenge was to carve out space in a crowded online search market where larger, better-funded competitors had been playing for years.
Our Approach
The brief was clear: increase website traffic from organic search among Ridgefield's target market.
We designed an SEO and content marketing strategy with two prongs, one aimed at startup leaders and one at innovation-focused firms. The work focused on identifying the topics and questions these audiences were searching for, then creating content that earned visibility against the competition.
The Outcome
The results over that 12-month period were substantial.
+300% increase in website visitors as tracked by Google Analytics. A fundamental shift in who was finding the firm online.
+200% increase in the number of search terms the brand is visible for.
+250,000 growth in Google search impressions per month. That's the firm's name in front of a quarter of a million more searches every month.
For a firm that was already well-respected in its market, the online presence now matches the reality.
