Guernsey Post
Building the platform behind Guernsey Post's UK delivery service that received 4,000 sign-ups in three weeks.
An MVP that launched fast, learned fast, and grew into something the island relies on.
Guernsey residents can't always get UK retailers to deliver to the island. Guernsey Post's myUKaddress service solves that, but it needed a digital platform to make it work. We built both sides: a customer-facing app for managing parcels and payments, and a backend system for warehouse operations.
4,000 sign-ups within three weeks of launch
85% of customers paid within 12 hours
Two-sided platform
An MVP isn't a smaller version of the final thing. It's the bit that has to work in the real world before anything else gets built.Luke Oliver
The Challenge
If you live in Guernsey, online shopping from UK retailers comes with a catch. Many of them won't deliver to the island. Full stop.
Guernsey Post saw an opportunity. Their myUKaddress service gives customers a UK-based delivery address. Parcels get sent there, processed, and shipped on to Guernsey. Simple concept. But making it work at scale needed a digital platform that could handle the full journey, from sign-up to parcel tracking to payment.
The brief had two sides. Customers needed a clean, intuitive front-end to manage their parcels, track deliveries, and pay. Warehouse staff needed a robust backend to process incoming parcels and prepare them for shipping. Both had to work seamlessly, or the whole service falls apart.
Our Approach
We started with an MVP, prioritised using the MoSCoW method. The goal was to get the core service live quickly, learn from real usage, and build from there.
Once the MVP was solid, we moved into sprint-based development. Features were designed and built incrementally, with regular deployments and testing baked into every cycle. No big single launch and no nasty surprises.
User stories drove the prioritisation throughout. Every feature was weighed against what would deliver the most value to customers and warehouse staff within the available budget. That discipline kept the project focused and the scope honest.
The result was a two-sided platform: a user-friendly front-end where customers could sign up, view their UK address, track parcels, and make payments, and a powerful backend giving warehouse staff the tools to process and dispatch parcels efficiently.
The Outcome
The platform launched and adoption was immediate.
4,000 sign-ups within the first three weeks. That's real demand meeting a product that was ready for it.
85% of customers completed payments within 12 hours of receiving a parcel notification. That speed tells you the user experience was doing its job. No friction, no confusion, just a clear path from notification to payment.
Guernsey Post now has a digital platform that turns a logistics service into a genuinely smooth customer experience.
