Skipton International
Providing user experience, design and maintenance support to one of the Channel Islands' leading banks
Client
Skipton International
The brief
Skipton International are one of the leading providers of mortgages across Guernsey & Jersey. They also provide mortgages to UK expats and a range of savings products, targeted at the older demographic. With such a large range of financial products and a target audience spread across a wide range of ages, usability & accessibility were the key requirements of this site.
Our process
We designed and built a site that was heavily focused on content, usability and speed, whilst retaining Skipton's strong brand values of clarity, honesty and best in class customer service. They also saw a significant improvement in their search ranking shortly after the site was deployed.
Our work has also involved delivering search marketing support, including the successful implementation of Schema.org markup onto the Skipton International website, delivering benefits including the display of 'star-ratings' directly on the Google search results page.