Providing a fresh approach to financial services through user-centric design and digital marketing

Gower Financial Services
Screen Gloss
Gower Financial Services
Screen Gloss

The brief

Gower Financial Services is a Guernsey-based financial services provider, offering a range of services from personal insurance through to mortgage advice, healthcare and investment products.

For businesses, they offer a range of employee benefits and business insurance for large and small local companies. Our aim was to assist Gower Financial Services in increasing their online exposure and help the business to grow its revenue through new customer acquisition. This went hand in hand with ensuring all digital touchpoints are consistent, engaging, professional and up to date.

Also at the heart of this project was the ability to help this client to educate their target audience on the services that are available.

Gower Financial Services Image 0
Gower Financial Services Image 1
Gower Financial Services Image 2
Gower Financial Services Image 3

Our process

Through a series of workshops with the client and other key project stakeholders, we built up a thorough discovery which clearly outlined their current online performance, user personas and content strategy. We then used this to develop a new website structure and design that not only achieved their core goals but improved the overall user journey for new and returning customers.


The results

Following a successful website launch and rebrand, Indulge continues to provide ongoing website and digital marketing support. 

  • +87%

    Increase in website visits within first year of launch

  • +63%

    Increase in organic search traffic since launch

  • +27%

    Increase in PPC traffic since launch


Visit the Gower website

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