A class-leading website with an exceptional level of usability for the regulator of Guernsey's financial sector


Guernsey Financial Services Commission (GFSC)

GFSC website homepage screenshot on desktop device
Screen Gloss
GFSC website homepage screenshot on mobile device
Screen Gloss

The brief

Hosting over 2,500 pages of content and a library of over 1,500 PDF documents, the GFSC website is a critical resource for a diverse audience of regulated businesses, members of the public and more.

The brief at a high level was to design and build a class leading website for GFSC with a user-centric overhaul of the content structure and layouts to ensure high level of usability. GFSC wanted to continue to provide simple functionality to allow them to manage and update the website on a day to day basis whilst ensuring compatibility across a range of browsers and devices, including mobile and tablet support and backwards compatibility with older versions of IE.

GFSC website screenshot of regulated entities search
GFSC website screenshot of banking industry statistics

Our process

We conducted persona interviews, a usability review, user data analysis and analysis of regulatory industry precedents. This resulted in an itemised list of UX considerations and content requirements. From this, we were able to deliver a clear effective content strategy and cross-device design solution.

GFSC website screenshot of the financial crime handbook page
GFSC website screenshot of the investment our people page
GFSC website screenshot of the commission section

The results

The resulting website uses a bespoke content admin workflow and successfully delivers an information architecture encompassing a huge body of information. The website now attracts a higher volume of visitors who spend less time searching for the information they need. In 2020, the website was also upgraded to Drupal 8, successfully future-proofing the application.

  • +50%

    Reduction in average session duration

  • +35%

    Reduction in pages viewed per session

  • +20%

    Increase in overall website sessions

Visit the GFSC website

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