Gower Financial Services is a Guernsey-based financial services provider, offering a range of services from personal insurance through to mortgage advice, healthcare and investment products.

For businesses, they offer a range of employee benefits and business insurance for large and small local companies. Our aim was to assist Gower Financial Services in increasing their online exposure and help the business to grow its revenue through new customer acquisition. This went hand in hand with ensuring all digital touchpoints are consistent, engaging, professional and up to date.

Also at the heart of this project was the ability to help this client to educate their target audience on the services that are available.

Through a series of workshops with the client and other key project stakeholders, we built up a thorough discovery which clearly outlined their current online performance, user personas and content strategy. We then used this to develop a new website structure and design that not only achieved their core goals but improved the overall user journey for new and returning customers.