We’ve just come back from an info-packed two days in Brighton and with all the newly acquired knowledge still fresh in my mind, I’ve decided to sum up my key takeaways from the conference.
Social media
The conference started off with a Q&A session where we had a chance to pick the brains of three former Google employees. There was one key point I took away from this session: Google does not currently use cues from social networks in its algorithm.
However, this isn’t to say that social won’t be important for SEO in the future and, when that happens, it will be useful to have a history of activity on your business’s social media profiles.
Although activity on social may not help your website perform better in search, the amount of qualified referral traffic you can receive from Facebook, Twitter, Pinterest, etc. can make your social media activities well worth the effort.
Content & Link-building
The recurring theme among many talks where link building was involved was the importance of useful, quality content. On more than one occasion the advice of “create content that solves a problem” cropped up.
Content is something I’ve always felt passionately about, having done my fair share of writing for the web in the past, and it was good to have my feelings on content’s role in SEO echoed and embellished upon.
Keep it fresh with images, videos, blogs, white papers, e-books and any other content types that make sense for your business. Ultimately it is these types of useful, original content that will get you the links you want naturally.
