Lately, it’s been hard to not notice the number of high street shops going into administration. From HMV to Jessops and Blockbuster, along side the empty storefronts of many UK high streets, it’s no secret that the power of the online marketplace is making it ever more important to have a competitive online presence.
As a business owner, searching for ways to increase brand awareness and ultimately achieve more sales, leads, revenue is always a top priority. A key element in accomplishing these things is in being accessible online with a professional and easy to use website.
If you own a business whether it be a shop, salon, restaurant, hotel or B2B business, getting a website or upgrading your old site should be on your 2013 to-do list.
Having a website helps you:
- Win business from new local customers who prefer to buy local, as well as prospective visitors to your area and people shopping online who might not have been aware of you and/or your products/services
- Get more business from existing customers through advertising offers, new product or service ranges. Consumers today prefer to use multiple channels to find out about products, often researching online before making a purchase.
- Spend more time selling and less time responding to commonly asked questions. Give customers the information they want without forcing them to email or call.
- Meet customer expectations. Having content your customers and prospective customers find useful available to them 24/7 means they can find they information they need when they need it - which includes evenings and weekends.
- Appear professional, current, and trustworthy.
- Get an edge on your competition who don’t have a professional-looking website or a website at all
- Collect email addresses from customers to be used later for email marketing
- Make additional online revenue to supplement your in-store revenue
Getting and maintaining a website is a lot easier and more budget-friendly than you may think. Modern sites work within content management systems that allow you to easily edit the contents of your site yourself. Similarly, if you want to sell products online, e-commerce solutions like Shopify make adding, removing, and editing products a breeze.
Ready to take the leap? Want to know more? Be in touch and we’ll be happy to sit down with you and chat about how we can help by creating a website that suits your business needs and budget.
