Guernsey is about to embark on a significant change to the pensions market with the launch of Secondary Pensions.
Having worked alongside the UK government’s pension provider during the rollout of auto-enrolment pensions since 2016, we believe our experience will be invaluable in helping Guernsey-based firms navigate the opportunities and challenges Secondary Pensions will raise.
Over the past six years, we have overseen the digital communications strategy for the UK government’s pension scheme, focussing on online search. From carrying out audience and market research to rolling out a strategy to reach and communicate with key stakeholders, we’ve seen how the audience has developed, how the market has evolved, and how competitors have challenged.
The UK pensions market has seen multiple audience ‘trigger points’ develop, from the initial staging of employers to annual member statements, pension reviews, members moving jobs, and contribution rate changes. Each of these triggers has seen the onset of new demands for information.
Staying at the forefront of this market takes intelligence, careful planning, and consistent work; we’ve achieved this in the UK and we now hope to help others achieve this in Guernsey.
The auto-enrolment journey is about to play out all over again, but this time in Guernsey. Read our guide that introduces how to get started with owning this emerging online market.
