Smartphones now account for more than 50% of the UK mobile phone market, with a total of 8 million people in the UK accessing the internet on their smartphone each day.
Searches conducted on mobile phones have skyrocketed in just the past few years - up 400% since 2010. Mobile internet usage is fast approaching PC internet usage and experts predict that by 2015, the primary platform for internet traffic will be mobile phones.
Having a website that is optimised for mobile devices translates into a better experience for all users – both those who search for you directly and those who locate your product or service through search. A mobile optimised website is not simply one viewable on mobile devices, but rather a site that is designed specifically to be easily readable and fully functional on small screens.
When evaluating your current website for mobile-optimisation, ask:
- Do I need to zoom in to read the website?
- Can I easily click on any relevant links without zooming in?
- Is the business’s address, phone number, and email address clearly visible without scrolling down the page or zooming in?
- Are all components of the site fully functional? Are there any components of the website that don’t work?
Remember that users expect your mobile site to be as useful, functional and quick to load as your PC site, so ensure you live up to their expectations.
Photo courtesy of Cedric Sam on Flickr.
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