Indulge Media officially launched the Loudspecs.com website on August 1st 2012. The website features some really cool 360 degree product imagery on the product pages! We worked closely with Enrapture in Guernsey during the production of this imagery and went down to their studio while the glasses were being photographed.
The first step was for Enrapture to take 180 photographs of each pair of glasses using a custom camera rig. A robot rotated the glasses on turntable by 2 degrees at regular intervals, while a camera automatically took a photo each time this occurred. The result of this was 180 images of each pair of glasses, perfect for creating a 360 degrees rotation once animated together.
Grant Stephens (Director at Enrapture) explains how the camera rig works in the short video below.
The images are then filtered and processed to achieve the best possible results before finally being made interactive using Javascript.
A full 360 degrees spin allows the user to rotate a pair of glasses entirely around in the virtual space on the screen, giving a true representation of the tangible product and more confidence that the product is the right choice for them.
Visit www.loudspecs.com to experience the final results.
