Indulge Media, the premiere Guernsey web design and digital marketing agency are featured in this month's issue of Blue Island Airline's in-flight magazine, Blue Skies!
In the article, Indulge Media director, Russell Isabelle asks his readers "do you exist online?". Indulge Media believe that any successful business needs to exist online and must take careful steps to ensure that all online exposure is pushing the business in the correct direction.
Russell explains how your website is the first place to start and that it is important to create a website that reflects the image of your company, has character and can be seen by everyone. "A website may look great in one web browser, but check it on another and you may be surprised to see that major elements of the website have changed", explains Russell.
The key to avoiding websites that do not work on all systems is to employ an experienced web design agency who have the knowledge and resources to design and build a website that is robust and works every time.
Guernsey SEO and Digital Marketing
Russell also takes time to speak about the world of digital marketing and how it is becoming an essential practice for businesses here in Guernsey. Search engine optimisation (SEO) is the first port of call with Russell explaining that "a recent study found that 95% of all non-branded website traffic comes from the first page of a search engine".
These are extremely impressive figures and they only go to highlight that investing in SEO is essential for businesses of all shapes and sizes: to be found online, you need to be on page 1 of Google.
The article also covers the essential practice of pay-per click advertising, using services such as Google's AdWords, as well as services such as Facebook advertising. PPC advertising is a great way to build your brand and sell your services and products and Russell explains "it is important to set your goal from the outset and then choose your budget".
The buzz term 'social media' is also discussed by Russell who encourages business owners to consider this ever popular marketing tool to promote their brand and improve customer service whilst remaining current and relevant.
The article concludes that existing online comes with a mixture of elements from the digital marketing arsenal. Be it getting a new website, improving your SEO or combining PPC, social media and other elements to increase your brand awareness and take your business to heights it has not yet seen.
Click on the image to read the article:
