Indulge Media director, Patrick Cunningham is featured in this month's edition of Guernsey's premiere business magazine, Business Brief discussing the importance of the emerging art of digital marketing for businesses here in Guernsey and indeed, businesses further afield.
Indulge Media specialise in web design, development and digital marketing and believe that the evolving trend of marketing using digital tools is becoming more and more relevant to businesses of all sizes and interests. Although the new practice of digital marketing holds huge influence on the success of modern businesses, Patrick says that is something that should not be feared.
"The tricky thing is seeing through the noise and selecting the channels that are going to produce the best results for you," explains Patrick. "The difference [between digital and traditional marketing] is in the channel."
In the article, Patrick explains how Indulge Media take a common sense approach to digital marketing that looks at the task in hand and builds a creative and analytical marketing campaign that will make use of all of the digital tools available.
A customised approach to each digital marketing channel is the most effective; use pay-per click advertising to advertise your product, use SEO to improve your online status, use social media to increase your brand awareness and use affiliate marketing to build strong online relationships. These are just some of the ways we believe digital marketing can not only be helpful but vital to modern business ventures.
Patrick adds, "tracking the results of your efforts is just as important as the efforts themselves." All digital marketing ventures can be (and certainly should be) tracked. With expert tools like Google Analytics available, each and every aspect of a campaign can have a KPI (key-performance indicator) applied to it and a measure of success ascertained from it.
If you would like to speak to Indulge Media about how we can help you and your business make the most of digital marketing tools please visit our contact page.
You can read Patrick Cunningham's article on digital marketing on page 21 in the online edition of this month's Business Brief magazine.
