Overview

An introductory half-day workshop teaching you the A-Z of Google Analytics, from setting up to showing value. We'll give you the skills you need to understand your website and most importantly understand your user.

Should I attend?

This workshop is intended for website owners and individuals working in online marketing with a responsibility for understanding user interaction with their website. This course will be especially of assistance to individuals looking to report on website statistics themselves that don't have the budget for an agency to do this on a regular basis.

How will I benefit?

Upon completion of this course, you'll be able to:

  • Understand how to properly setup Google Analytics
  • Define key performance indicators and explain them in detail
  • Show the value of your inbound marketing to key stakeholders and decision makers

What will I learn?

  • How to setup Google Analytics properly
  • Understand how visitors interact with your website
  • Show value and get buy-in on your proposals

Course Details

Venue: GTA University Centre, Guernsey
Date: Wednesday 9th September 2015
Time: 9am - 1pm
Cost: £125

To reserve your space; telephone the GTA on 721555, or book online

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