Nominated for Best Use of Search (Finance) at the 2024 European Search Awards!


Taxolution Advisory LLC


Tax Services

Taxolution Advisory LLC SEO case study
Screen Gloss
Taxolution Advisory LLC SEO case study
Screen Gloss

The brief

Taxolution Advisory LLC is an independent Swiss tax advisory firm. Specialising in providing Swiss tax services to expats and businesses located in Switzerland. Taxolution’s mission is to fill a gap in the Swiss financial services sector by providing expats with personal, expert advice using an all-digital process.

The firm faces a unique challenge; the expat market is underserved when looking for support in navigating the complicated Swiss tax system. As a result, expats are faced with the choice of working with traditional fiduciaries or engaging the services of large corporations, including the ‘big four’.

This means that when it comes to online search, Taxolution needs to establish itself as the specialist brand amongst long-established incumbents and deep-pocketed global corporations with significant marketing budgets.

Indulge’s brief, since early 2021 has been to support Taxolution in establishing itself as a thought leader; the go-to website for information on living and working in Switzerland.


Knowing that Taxolution, a relatively small team, was facing a ‘David vs Goliath’ battle against established brands such as PwC and Deloitte, we knew that we’d need to play to the firm's strengths.

In this case, Taxolution’s key strength is its deep understanding of the Swiss tax system with a particular focus on what it means for expats; people who have relocated to Switzerland to work.

Working to establish Taxolution as a thought leader on its specialist subject, we carried out painstaking audience research to understand the minute details behind the information the brand’s target audience was seeking online.

From this research, we were able to brief Taxolution's internal marketing team on what information to publish, how and where. We augmented this strategy by providing strategic paid media support, assisting in entirely rebuilding the firm’s Google Ads campaigns.

Sample search result from the project
Graph showing exponential traffic growth

The results

The content strategy employed on the Taxolution website has been wildly successful in establishing the brand as a leading voice in the market. Taxolution now outperforms its size in comparison to the juggernauts with which it competes.

  • 169%

    Growth in organic search traffic

  • 55%

    Growth in revenue

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