New Briefing: SEO & AIO/GEO in 2025
Article Overview
Online search is being reshaped more dramatically than at any time since Google launched. People no longer just “click through”; they discover, compare, and complete their research directly on search pages and in AI-driven tools.
That’s why we’ve developed our new SEO & AIO/GEO service. It combines proven SEO foundations, including technical setup, audience-led content, and effective promotion, with a new discipline: generative engine optimisation (AIO/GEO). This ensures your brand is visible and trusted in AI search results and conversational tools.
The facts
Google still dominates with 90% market share (Statcounter)
ChatGPT is now the #5 most-visited site globally, with 81% AI chatbot market share (Statcounter/SEMrush)
What it means
Search behaviour is shifting. AI Overviews and AI Mode mean fewer clicks through to websites, with more content being summarised and repurposed directly in search results and chatbots.
What to do
Brands need to adapt. Expect shifting behaviour, fewer direct visits, and your content being reused in multiple formats.
We’ve put ourselves at the centre of this shift for our clients in the financial services sector.
Access the full briefing here: SEO & AIO/GEO in 2025