The Trust Reset | Indulge

A digital agency built on thinking, for the global financial services industry.

awareness-gets-you-seen,-credibility-gets-you-believed-webiste-header.png

07/08/2026

Trust vs credibility: Why financial brands can't just talk a good game

Marketing 5 min read

AI generated image of a pyramid (representing technology) in a stark gallery

24/07/2026

The design system is more important now than ever

Development & Technology 6 min read

Three years into Consumer Duty article cover image

14/07/2026

Three years into Consumer Duty, UX has become a regulatory issue

Design & UX 3 min read

Geometric shapes displayed in a gallery (AI generated image)

03/07/2026

Welcome to the trust reset

Marketing 4 min read

A cube sitting in a financial city district (AI generated image)

03/07/2026

The right way to gate an investment website

Development & Technology 6 min read

Sphere sculpture in a gallery (AI generated image)

03/07/2026

UXDuty: Moving beyond "tick-box" compliance to evidenced consumer outcomes

Design & UX 3 min read

Contributors to this edition

Paul Wood

Director Digital Marketing dm
Patrick Cunningham

Director Web Development dev
Russell Isabelle

Director UX & Design ux

Podcast

07/08/2026
Trust vs Credibility: Why Financial Brands Can't Just Talk a Good Game
Podcast 49 min listen
31/07/2026
Life Insurance: Consumer Duty Teardown #4
Podcast 54 min listen
24/07/2026
Mortgage Brokers: Consumer Duty Teardown #3
Podcast 50 min listen
17/07/2026
Consumer Investing: Consumer Duty Teardown #2
Podcast 50 min listen
10/07/2026
Bank Switching: Consumer Duty Teardown #1
Podcast 45 min listen
03/07/2026
Consumer Duty: Three Years In
Podcast 44 min listen