Automated UX reviews designed for Consumer Duty

UXDuty is a user research tool that helps financial firms uncover user journeys with friction and identify what might be causing it. This helps teams focus attention on the areas most in need of review under Consumer Duty expectations.

Consumer Duty requires firms to demonstrate that customers can understand and act on key information. Many organisations can show that communications were delivered, but lack proof that they worked in practice. UXDuty addresses this by helping teams benchmark the success of key user journeys and validate whether changes actually improve the digital experience over time.

Once a journey is identified, UXDuty flags issues including accessibility gaps aligned with WCAG and usability issues based on UX heuristics. It scans each step to identify what may be driving friction, highlighting where structure, language or aesthetics create unnecessary challenges, particularly for users with accessibility needs or lower digital confidence.

UXDuty helps financial firms build an evidence base that digital journeys are fair, transparent and accessible in practice. It works best alongside user testing and other qualitative research, where UXDuty helps identify where to look and human feedback provides context and validation of real customer experience.

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