Indulge has been selected as a finalist in the Best Use of Search - Finance category at the 2024 European Search Awards.
Ever since we took the strategic decision to reposition as a company focused on the financial services sector, our vision has been to become the number one digital agency for financial services brands. It’s a lofty ambition and we work daily to hone our craft and deliver excellence for our clients.
It’s within this context that I’m delighted to share the news that we’ve reached this new milestone.
Among the most prestigious award ceremonies in our industry, the European Search Awards celebrate the best digital marketing and SEO campaigns across Europe.
To be selected as a finalist in 2024 is a landmark achievement for Indulge.
Introducing our partner - Taxolution Advisory LLC
Our nomination focuses on our work with Taxolution Advisory, a company we’re proud to have worked with since 2021.
Taxolution Advisory provides tax services to expats in Switzerland.
The nominated campaign focuses on our work in supporting Taxolution Advisory in reducing its reliance on Google Ads whilst helping the brand to grow its online visibility and total number of new business enquiries.
The campaign has been wildly successful; Taxolution Advisory has experienced significant growth in new business leads, been able to increase prices and realised dramatic revenue growth.
Meanwhile, the associated cost to deliver each lead has been reduced, not least thanks to the lower reliance on Google Ads as the primary source of new business.
Establishing a new thought leader
This is a content-led SEO campaign. The Swiss tax system is notoriously complicated, particularly for Taxolution’s target audience who are expats who live and work in the country.
The expat market has historically been underserved, relying mainly on large consultancies (including the ‘big 4’) or non-specialists.
For our campaign with Taxolution Advisory to be a success, we needed to outperform firms including Deloitte and we decided to do this by establishing Taxolution Advisory as a thought leader within the market.
Taxolution Advisory’s website is now home to one of the most well-crafted libraries of information on the Swiss tax system online.
When are the awards announced?
The award winners will be announced at the European Search Awards ceremony in Prague on 23rd May 2024.
